Showing posts with label difficulties of publishing. Show all posts
Showing posts with label difficulties of publishing. Show all posts

Tuesday, July 5, 2011

Spanish publishing house thrives during the recession - Jirones de azul.


Interview with Rosa García Perea, Coria del Río (Sevilla) 1965
Rosa García Perea is a Spanish poet, author of “Las tres miradas del Cíclope” and “Como las manos de Pandora”, amongst others. She has taught Creative Writing and is now at the helm of the publishing house Editorial Jirones de Azul together with Esperanza García. Her first novel, Mesa para una (Table for one) will be published in October.

LCL.- What is your definition of success?
RGP.- Success is the unexpected prize you get after years of working hard and when you´ve almost stopped believing your project will come through.

LCL.- Do you think you´ve achieved it?
RGP.- I will say what Oscar Wilde said: a fool never recovers from success. That´s why I like to believe that I haven´t achieved it yet. It´s but a mirage.

LCL.- When and why did you launch the publishing house Jirones de Azul?
RGP.- Jirones started out as an e-zine in 2004, and then went to print version in 2006. In 2005 I turned 40 and I didn´t want to let such a significant age fly by without making one of my dreams come true. I also thought Seville, Spain was in need of a publishing house that opened the doors to new voices. So the first business day of 2006, I did the paperwork to establish my company. The first few months were hard, but special. I would do it all over again.

LCL.- What were your biggest challenges?
RGP.- Even though I had worked in marketing, I didn´t know the publishing business. It was also undergoing a shift – from paper to digital. And in 2006, one of the worst global recessions hit. It was like trying to sell books in a war zone.
But instead of backing off, we took it as a challenge and it´s made us stronger and be more professional. We´ve learned the hard way and every time we fall, we get up with more enthusiasm.

LCL.- And the biggest satisfactions?
RGP.- Professionally, looking back and seeing that in five years we´ve put over 200 titles out there. Many have become best-sellers, by first-time authors. Personally, when I see my team, smiling and full of energy. That erases any doubts I may have.

LCL.- What personal qualities have helped you start and keep your publishing house going?
RGP.- Mainly perseverance and knowing that I have to get up as fast as possible when I fall. Whining won´t take you places. Having a sense of humor is a must. There is nothing more important than having a sense of humor.

LCL.- What haven´t you done yet?
RGP.- Professionally, I have a lot to left to do. I´m 46 and I would start any project from stratch. I like a challenge.
Personally, I haven´t lived as much as I´d have liked to. My life is full, but I´ve missed out on personal satisfaction by putting a lot into my profession. And I´m missing children. I won´t have them, but they would have made my life fuller. I´m sure they would not have taken one bit away from my professional life.

LCL.- What would you say to those who have dreams they haven´t accomplished yet?
RGP.- Not to be afraid of their mistakes. You learn more from your mistakes than from your success. To surround themselves with good people, those that help you feel good. There is only one secret for success: work and good energy. It´s so simple that it seems impossible.  


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Monday, May 2, 2011

On Writing and Publishing



As a writer I’m always interested in how other writers deal with their craft and the publishing life, and that’s why I’m posting the interview here. I hope it helps! The questions in this interview are by Justin Ryan Schwan, and the answers are mine.

- How many books have you published, and what are some of them about? So far, I’ve published 16 books and just signed a contract for the 17th,  which is already written, but I need to revise. Two are novellas and the others are non-fiction, covering subjects that I find interesting and that I can write about from experience, such as eating disorders, relationships, pregnancy and child-rearing and of course, writing and publishing!

- What is your favorite topic to write about?
I don’t have a favorite topic. I do have a favorite voice, hopefully unpretentious and to the point.

- When you were growing up did you ever imagine yourself as an author?
I don’t remember. I grew up around books. My grandfather wrote and had his own small publishing press. His brother was a linguist and a writer. My father is also an author. I watched both my dad and my grandfather write all the time. My dad helped me publish my own 4-page magazine when I was around 7. My younger sister did the drawings. Alas, my dad wanted me to be a marine biologist. But, I chose to write.

- Was writing something you worked for or did you fall into it?
Perhaps writing fell into me. I didn’t question it. It took me a while to actually decide to write for publication. That happened when I was 29. Until then, I wrote aimlessly. One day I realized that I needed to get a certain story off my chest or I would remain forever blocked. That was my struggle with an eating disorder. I wrote it in three weeks, and in less than one month I had three or four publishing contracts to choose from. My first book was published when I was 30. I never stopped writing and publishing after that.

- How has speaking two languages affected your writing career?
I lived in Spain when I started publishing, so it made sense to continue to write and publish in Spanish. I was there to promote my books on TV, for example. When I moved to the US in 2004 I wondered if I would finally dare write in English for publication, but to this day I get more meaningful gigs in Spanish.
Last year I finally wrote the rough draft of my first novel in English. I feel more confident about it now that I live here, surrounded by the language. My English has always been a little too “proper”, having attended a British school, and I wasn’t familiar with the day-to-day American slang that makes writing more fluid.

- Do your books sell better in English or in Spanish?
My books are all in Spanish and other languages that include Portuguese, Czech and Catalan. I will get back to you on this one when I publish my chick-lit and YA novels that I’m working on! That’s my next big challenge.

- Is the book industry very different in either culture?
Somewhat. In Spain you didn’t need an agent until recently, and even then … I’ve worked with and without agents and the main difference is that the agent usually gets you a bigger advance. There is a lot less editing work done on books in Spanish than in English. I haven’t heard of or experienced Spanish publishers trying to change a story or working on a book alongside the author for a year. They mostly let the author do his or her thing. This is a double-edged sword.

- How has motherhood affected your writing career?
It’s given me new material for my books: one on pregnancy and two on creative parenting. Other than that, I finished writing my first published novel the night before my first daughter was born, and when she was a year old, I checked into a hotel for three days to work on it. I´ve written on a deadline with my kids napping or crawling under the table. I´m a writer. Now I´m also a mom, but if I respect myself as a writer, I know that makes me a better mom. My kids are already great readers at 6 and 9 years old. I also got a steady gig at about.com because I´m a mom and because I´ve written books about being a mom!

- What are the challenges of raising children and writing?
Similar challenges as with living and writing. Before kids I was always juggling free-lance work as a translator and interpreter with my own writing. I’ve written through life’s ups and downs, being single, married and divorced, with and without children. Life is always going to happen, and it better happen doing what you want to do.

- Have you ever faced adversity in publishing—dealing with an agent, editor, or publisher?
Many times! From being told that there was a flood in the warehouse and therefore no royalties from the copies that were affected to having my name misspelled on the cover, I could write a book about publishing anecdotes. I take them in stride and I don’t get bitter about any of it. I write because I want to and it’s up to me to deal with it all. I’m lucky to be publishing at all and to be paid vs. paying for being published. 

- Who inspired you most in writing? How so?
All the authors I read when I was a kid, from Nabokov to Poe. I don’t think or philosophize about that too much! I’d rather write. I’m a doer.

- How do you structure your days? Are you a strict disciplinarian or are you flexible with life?
I write like I run: I’m committed for life. I don’t need to discipline myself to do it – I make the time, but I’m flexible. I used to write at night before I had kids. Now I write when I can.

- What are your methods for meeting a deadline?
I´m not a procrastinator. I usually finish long before a deadline. I don´t like the feeling of unfinished business, so I tackle things as they arise. Making a living as a freelancer taught me that.

- What do you tell up and coming authors?
To write as much as possible, even if you feel it´s bad. I taught creative writing for a few years, after my kids were born, just to get out of the house and interact with other adults. I believe that if you don´t have any material to improve upon, you will continue to put off writing until you can do it well enough, and if you don’t write, that day will never come.

- What do you tell yourself about writing, and handling the ups and downs?
I´ve been writing for publication for 18 years now and know that most of the highs and lows are in my head. One day you feel that you are a pretty good writer, and the next, you know you suck. I used to think the next book would be the one to bring in the big bucks, the huge recognition, eternal happiness … But of course it never is. Now I mostly try to keep writing and enjoy the ride. I´m grateful that not being a 9-5 job kind of person, I´ve made it this far in life as a free-lance writer and translator. I get to run on the beach when others are working, but then on the weekend I may need to choose writing over hanging out with friends.

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