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not easy to find skin care products that agree with your skin and your senses. It’s even more
difficult to find reasonably priced natural skin care that will accomplish the
latter. After testing some of the 100% Pure brand skin care products, I was
it was obvious that care was taken to provide the user with plenty of
information on the products on the company website, and that it was more than
just a business. I wanted to know who was behind the brand with the subtle
natural scents and pretty packaging, whose message resonated with a passion.
Susie Wang, the
founder of 100% Pure, took the time
to answer my questions.
is why she launched her own skin care line in 2005, based on natural products:
LCL- When, how and why did you
found 100% Pure?
SW- During college I invented a
way to stabilize natural ingredients from oxidizing in skincare products so I
patented the process. Some of the world's largest cosmetic companies
asked me to formulate and develop products for them. This was my dream
job, so I put school on hiatus and began working on formulas and product
development for some of the world’s largest cosmetic companies. It was
during this time when I learned of the dangers of some chemicals in
cosmetics. One day in the lab, I accidentally spilled a chemical onto the
lab table and it literally warped the hard plastic lab counter. I later
discovered a lot of the chemicals are toxic and cancer causing. That's
when I decided to launch a healthy, pure, nourishing line that's much better
for women than the harsh chemical alternatives.
LCL- What have been your
greatest challenges and how have you overcome them?
SW- The biggest challenge has
been hiring the right people. In the beginning, I didn't know how to hire
well and I have had some really strange employees. I have since
implemented background checks on everyone and have made it mandatory for my fiancé,
who is also my business partner, to have to approve as well.
LCL- What are the biggest
rewards that 100% Pure has given you?
SW- Being honest to women – helping
them not pollute their skin, their blood stream and instead, nourishing them. And
that we have the resources to help animals.
LCL- What is in your bucket
SW- One day, I’d like to launch
an animal sanctuary to help animals that nobody wants, where they can live and
have a good life. I would also love to see more of the world. I've
been to many places in Asia and Europe but I'd love to see Africa, the Amazon,
India, Australia and South America.
LCL- What would you say to
others who would like to realize their own dream?
SW- I would highly encourage it!
There is nothing more rewarding than to do what you love. It's worse to
live your whole life and not even try to achieve your dream. It's
better to at least try.
My 100%Pure picks:
sampled a few of 100% Pure products
for a while now and here are my personal favorites:
Brightening Collection – Great for reviving dull skin. The foaming cleanser is soft and
energizing, the scrub+mask is an instant pick-me-up and the night balm is
nourishing and calming. Tip: warm the night balm by rubbing your fingers
together and then apply. It has a thick consistency and needs to be used
sparingly. I am in love with this line.
Cucumber Eye Cream Gel – I love the scent, the consistency and that it has twice as much
in the bottle as your regular eye cream. It brightens the eye area but is
Orange Body Butter – Another top pick. The scent is energizing without being
overpowering. The consistency is thick and also needs to be warmed with your
hands before applying. It feels nourishing and gives skin a healthy glow.
Pigmented Luminescent Powder – Somewhere between a bronzer and a blush it gives just
enough luminescence to brighten your complexion without looking overdone. Love
Fruit Pigmented Lip
Creamsticks – Chubby lip pencils that double up as liners. Velvety feeling,
soft tone and feel moisturizing. Convenient and time-saving.